Still not sure about the online campaigns you run? Do you feel that there is still much to be done to improve it? Let’s take a look at some tips, which could help you to overcome these problems.
Naturally, the competition on the market is huge and this means that you have to compete with other offers, which are also trying to lure the customers to their house. But many of your competitors are inefficient and that’s the reason why you are going to be the winner, if you follow the principles and fundamental rules of a right campaign for the right customer.
1. Objective, objective, objective
When you start any campaign, you need to figure at firstly, what are you going to advertise and what do you want to achieve with such activity. Here you have to take into account your goals (want these and these customers as many as possible), the kind of campaign (online campaign) and the message for those customers (nobody is going to care about your needs as we do, let’s do this together, etc.), which you should keep for a long term and which should correspond with your business activity.
2. Aspects of such message
Such message should have a proper language, messaging for the customer and also the colors which correspond to your business nature or somehow are related to the major message you want to use, together with following the brand image. If you are doing this from a scratch and have no idea how to start, look at your competitors, their system of advertising, how they play with these factors and try to make such system, which is adequate to your own business. These setting, you will choose for the future, will shape every aspect of the campaigns you will run, so assess it properly according to your needs.
3. Check the Market and Assess Your Position
You have to make a research at the beginning, as you need to know where in the market are your strong and weak point and what kind of customers/market you want to target and attract. Researching is sometimes very exhausting, but sooner or later a proper research will help you to save loads of your money because of more specific targeting of the customers and not spending money on people that are not potential to your business. Make a research, find your strong and weak points, make a solid SWOT analysis, and build on such information and knowledge of your own abilities and opportunities.
4. Calls To Action – Proper Selection
As we want to gain full benefits of our online marketing strategy, we will need to use calls to action, which really work. First of all, you have to be “focused on value,” so you can be assured that your business promotes exactly what the customers get if they decide to click on your ad/landing page. As for your expectations, you have to be “action oriented” so it is clear for you what these clicks can achieve. In case of your message, keep it simple as much as possible, straightforward, providing a clear, direct message to the customer without too much thinking. To make everything even easier, try to use visual aspects so the customers get the information in a simple way. All of this should correspond with your brand image as your customers will find specific relations to your business on this basis.
5. Think like the Customer
Of course that we all want to increase sales, but the business is about the customers, who are willing to buy, order or even loyal to our company. Try to think about the customer, try to grasp what he wants to hear, not what you want to tell him. Empathy is the word and you have to feel what your customer feels or needs.
Many companies make mistakes when they promote their abilities, their success and so on, but truth is that customers often do not care. It’s mostly about them, not about your previous satisfied customers.
After all this, you have to be smart in the advertising. It’s not only about creativity, not only about being good, not only about making cool campaign. It’s a complex, which has to be provided to the customer in a way, that he feels that this is what he needs. Not that you feel it, but the customer feels.